La Vila Joiosa is the historic capital of the Marina Baixa district.
It is a fishing port and tourist attraction in one. The port and
seafront promenade, in the Arsenal quarter near the sea, are
surrounded by multicolour houses built around a church dedicated to
The Doctor Esquerdo boulevard runs along the broad beach on which
the town is built.
A visit to the port in the afternoon will provide you with the
chance to see the day's catch being auctioned off at the market.
The whole town's marine vocation is represented in the July fiestas,
when the traditional battle between the Moors and Christians is held
at sea and on the beach.